Who we are
Relentless Labs (“Relentless Labs”, “we”, “us”) provides an e-commerce intelligence and advertising analytics platform (the “Platform”) and the website at relentlesslabs.io (the “Website”). Our address is 5401 S FM 1626, STE 170-168, Kyle, TX 78640. You can reach us through our contact form.
This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have. It applies to the Website and to the Platform, including the connections our Platform makes to the advertising, commerce and marketing accounts that our customers choose to authorize.
Effective date: November 13, 2026
Information we collect
Website visitors. When you use our contact or application forms, we collect the details you submit, such as your name, email address, company and message. We also collect standard technical data such as IP address, browser type, pages viewed and referring pages through cookies, analytics and advertising pixels (see “Cookies and analytics” below).
Platform customers. We collect the account details needed to provide the Platform, such as the names and work email addresses of authorized users, the brand or company name, and billing contact information.
Connected account data. When a customer connects an account from a third-party service to the Platform, we receive the data that the customer’s authorization allows. This is described in the next section. We access this data only on behalf of the customer who authorized it.
Connected accounts and the data we access
Customers can connect the accounts listed below. We request the narrowest access that the features the customer uses require. A customer can revoke access at any time (see “Disconnecting and data deletion”).
- Shopify. Store information, products, orders, customers and store analytics, with read access only.
- Klaviyo. Account details, campaigns, flows, lists, segments, metrics and profile data, with read access only.
- Meta (Facebook and Instagram advertising). Ad accounts, campaigns, ad sets, ads, creatives, audiences and performance insights. Where a customer chooses, we can also create and edit campaigns on their behalf.
- Google Ads. Google Ads accounts, campaigns, ad groups, ads, keywords, audiences and performance reports. Where a customer chooses, we can also create and edit campaigns on their behalf.
- Amazon Ads. Advertising profiles, campaigns, ad groups, ads, targeting and performance reports. Where a customer chooses, we can also create and edit campaigns on their behalf.
- Amazon Seller Central (Selling Partner API). Orders, listings, inventory, sales and business reports for the seller account that provided the credentials.
- TikTok Ads (TikTok for Business Marketing API). Ad accounts, campaigns, ad groups, ads, creatives, audiences and performance reports. Where a customer chooses, we can also create and edit campaigns on their behalf.
- TikTok Shop. Shop, product, order and analytics data for the shop that authorized the connection.
Some of this data can include personal information about our customers’ own shoppers, such as names, email addresses, shipping addresses or order history. We use that data only to provide the Platform to the customer that authorized it.
How we use information
- To provide, secure and maintain the Platform, including reporting, dashboards, analysis and, where a customer requests it, creating and editing advertising campaigns.
- To authenticate users and keep authorizations current.
- To respond to enquiries and to provide customer support.
- To detect, prevent and investigate security incidents, fraud and abuse.
- To meet legal obligations and to enforce our agreements.
We do not sell personal information. We do not use data obtained from a connected account for advertising profiling, for building marketing lists for other businesses, or for any purpose other than providing the Platform to the customer that authorized it. We do not combine one customer’s connected account data with another customer’s data.
We do not use data obtained from connected accounts to develop, improve or train generalized artificial intelligence or machine learning models, and we do not allow others to do so.
Google API Services disclosure
Relentless Labs’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
We use Google Ads data only to provide and improve the user-facing features that the customer who authorized the connection requested. We do not transfer it to others except as needed to provide those features, to comply with law, or as part of a merger or sale of our business with notice to affected customers. We do not use it for serving advertisements, and humans do not read it unless the customer asks for support, it is needed for security, or the law requires it.
Data from Amazon, Meta and TikTok
Data we receive through the Amazon Ads API and the Amazon Selling Partner API is used only to provide the Platform to the advertiser or seller that authorized it, is protected in line with the Amazon Ads API License Agreement and Acceptable Use Policy and the Amazon Data Protection Policy, and is not shared with unrelated third parties or used to identify individual Amazon customers.
Data we receive through Meta’s Platform is handled in accordance with the Meta Platform Terms and Developer Policies. We use it only to provide the Platform to the customer that authorized it, and we do not sell it or use it for advertising profiling.
Data we receive through the TikTok for Business Marketing API and TikTok Shop APIs is handled in accordance with the applicable TikTok developer terms and policies. We use it only to provide the Platform to the customer that authorized it.
Who we share information with
We share information only with service providers that help us operate the Platform and the Website, such as cloud hosting, database, email delivery, analytics and security providers. They may process information only on our instructions and under confidentiality and security obligations.
We may also disclose information if required by law or to protect rights, safety and security, and as part of a merger, acquisition or sale of assets. We will notify affected customers before their data becomes subject to a different privacy policy.
How we protect and keep information
Access tokens, API keys and other credentials for connected accounts are encrypted at rest. Data is transmitted over encrypted connections. Access is limited to people who need it to provide the Platform, and each customer’s data is kept separate from every other customer’s data.
We keep connected account data and credentials for as long as the account stays connected and the customer has an agreement with us. When a customer disconnects an account, we delete the stored credentials immediately. We delete the remaining data associated with the connection within 30 days of a deletion request or the end of the agreement, unless we are legally required to keep it.
Disconnecting and data deletion
Customers can disconnect any connected account, and anyone can ask us to delete data we hold about them, at any time.
To disconnect: remove Relentless Labs’s access from the connected service. In Shopify, remove the app under Settings, then Apps and sales channels. In Klaviyo, remove the integration under Settings, then Integrations. In Meta, remove the app under Business Integrations in your business settings. For Google, remove access at myaccount.google.com/permissions. For Amazon, remove the authorization in Seller Central under Apps and Services, or in the Amazon Ads console. For TikTok, deauthorize the app in TikTok for Business or TikTok Shop Seller Center. You can also ask us to disconnect the account for you.
To request deletion: submit our contact form with the words “Data deletion request” at the start of your message, followed by the name of the brand or account and the connected service. We will confirm the request within 5 business days and complete the deletion within 30 days. If you are a shopper of one of our customers, the customer controls that data and we will pass your request to them or delete it on their instruction.
Cookies and analytics
The Website uses cookies and similar technologies, including Google Analytics through Google Site Kit and advertising pixels such as the Meta Pixel, to understand how visitors use the Website and to measure the performance of our marketing. You can control cookies through your browser settings and can opt out of Google Analytics with Google’s browser add-on.
Your rights
Depending on where you live, including under the laws of Texas, California and the European Economic Area, you may have the right to access, correct, delete or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent. To exercise a right, submit our contact form. We will not discriminate against you for exercising these rights.
Children
The Website and the Platform are for businesses and are not directed to children under 16. We do not knowingly collect personal information from children.
Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page with a new effective date and, for material changes affecting Platform customers, notify them by email.
Contact us
Relentless Labs
5401 S FM 1626, STE 170-168, Kyle, TX 78640
Use our contact form.